Innovation

Besides being manufacturer of attractive and functional packaging for the food and beverage industry, Cups4you aims to be an innovatory company who comes up with new solutions for packaging challenges.

Cups4you keeps a close eye on the trends in the market and analyses the consumer needs to be able to react in time with a needfulfilling packaging solution.

Our Packaging Advisor gives us insight in the marketpositioning of our products, therefor making transparant what the possiblities are for new and mainly innovative packaging within the groups 'Temptation' and 'Experience' Buying Motive.

By means of brainstorming and combining knowledge of different parties (customers, vendors and our own employees) we search for innovative concepts which can help our clients to offer effective packaging solutions.

Our Development Department has a 3D printer and a vacuum forming machine at it's disposal, fulfilling the need to present a tangible protoype to the customer fast.

Inside the company the prototypes are being used to examine material properties and experiment with product functionalities.